For brands
Book real timelines in the cities that matter to you.
Set a budget, choose your cities and time slots, and describe the audience you want. Adlly matches creators, reviews the campaign, verifies every post and releases payment only for the posts that actually went live.
- Pay per verified post
- Budget held in escrow
- Restricted categories refused
You are buying attention. You should be able to check you got it.
Influencer marketing usually asks you to pay first and trust afterwards. Adlly reverses it. Your budget is held in escrow, each post is verified before any money moves, and anything that is not delivered is not charged. You are not paying for a promise — you are paying for posts we have confirmed went live.
How a campaign runs
Set up the campaign
Pick your channel: Instagram Feed, Instagram Reel, Instagram Story, Facebook Post, Facebook Story or WhatsApp Status. Set your total budget, choose your cities and the time slots you want the posts to run in, then upload your creative and caption.
Describe the audience
Set the age range, gender and creator category you want carrying the post. Adlly shows you the per-post price for each city and how far your budget goes before you commit.
Fund the campaign
Your budget is charged to your Adlly wallet and held in escrow against this campaign. GST applies as per Indian law and a tax invoice is issued.
Adlly reviews the campaign
Every campaign is reviewed before it reaches a single creator. We check the brand category, the creative and the caption. If a campaign is rejected, the held budget is returned to your wallet.
Creators are matched and respond
Approved campaigns are sent to matching creators in your chosen cities. Each creator accepts or declines. Creators are matched by their city, and the campaign fills as they accept.
Posts go live and are verified
Instagram Feed and Reel posts can be published at a scheduled time through the official Instagram API. Other channels are posted by the creator with screenshot proof. Adlly verifies each one.
Payment released per verified post
Escrow is released post by post, only as each is verified. Posts that were never made or that failed verification are not charged, and that value returns to you.
Targeting and pricing
What you control
Channel — Instagram Feed, Reel or Story; Facebook Post or Story; WhatsApp Status.
Cities — one city or many, across India.
Time slots — the windows the posts should run in.
Audience — age range, gender and creator category.
Creative and caption — supplied by you, reviewed by us.
Total budget — you decide the number.
What Adlly controls
The per-post price. Adlly sets the rate city-wise. You can see the price for every city before you pay, but you cannot edit it. Same rate for every advertiser, no negotiation.
The creator matching. Adlly matches creators against your filters.
Campaign approval. Nothing reaches creators before we have reviewed it.
Why you cannot pick creators by name
Brands choose the filters. Adlly chooses the creators. This is deliberate. Hand-picking pushes every campaign towards the same handful of well-known accounts, drives prices up and shuts out exactly the everyday creators whose audiences actually convert in a given city. Filter-based matching keeps pricing consistent and spreads a campaign across genuine local timelines.
How budget becomes posts
Your budget divided by the per-post price for a city is roughly the number of posts you can expect in that city. Book several cities and the budget is allocated across the slots you set. The portal shows you this breakdown before you pay, so you know what you are buying.
Note: Adlly does not guarantee reach, engagement, leads or sales. We guarantee that you pay only for posts that went live and were verified.
Where your money sits, and when it moves
Escrow
Your campaign budget is held in escrow against that campaign. It is not paid out in advance and creators cannot draw against it until they have delivered.
Release
Escrow is released one post at a time, as each post passes verification. If a creator accepts and does not post, posts outside the window, deletes early or fails verification, that post is not paid for.
What happens to undelivered value
Value from posts that were never validly delivered comes back to you. Where a campaign has already gone live, that value is credited to your Adlly wallet for future campaigns; where the campaign had not yet gone live, refund rules apply. The full sliding scale — including a 100% refund when you cancel at least 48 hours before the scheduled start and before creator notifications have gone out — is set out in the Refund & Cancellation Policy.
Proof you can see
Every verified post has a record: the live link, the screenshot where applicable, the creator’s city and the timestamp. Campaign reporting in the portal shows what ran, where and when.
Eligibility
Not every brand can advertise here
Adlly restricts advertisers by category, not just by campaign. If your brand falls into a restricted category, it is not eligible — even for a campaign whose creative contains nothing objectionable. This applies at brand level: a food-delivery app that lists both vegetarian and non-vegetarian items cannot run on Adlly at all.
Restricted categories
- Non-vegetarian food and meat
- Eggs and egg products
- Alcohol
- Paan masala and gutkha
- Tobacco, cigarettes and vaping products
- Anything illegal under Indian law
Political and election advertising
Adlly carries no political or election advertising of any kind. No parties, no candidates, no issue campaigning around an election. The single exception is genuine non-partisan public-interest messaging issued by a government body.
Why we do this
Creators lend campaigns their own name and their own audience. Many will not carry these categories, and many of the brands we work with do not want to appear in the same place as them. Drawing the line at category level — and publishing where it sits — means both sides know exactly what they are joining.
Disclosure is compulsory
Every campaign post carries #Ad or #Sponsored in line with ASCI guidelines. This is not optional, and posts without it fail verification.
Not sure whether your brand qualifies? Email admin@adlly.in before you set up a campaign and we will confirm.
Brand questions
How much does a campaign cost?
You set the total budget. Adlly sets the per-post price city-wise, and the portal shows you that price and the resulting post count before you pay. GST applies as per Indian law and a tax invoice is issued for every wallet deposit.
Can I choose which creators post my campaign?
No. You set the filters — cities, time slots, age, gender and creator category — and Adlly matches creators against them. This keeps pricing consistent and spreads campaigns across genuine local audiences instead of the same few large accounts.
What if a creator accepts but never posts?
You are not charged for it. Escrow is released only against verified posts. Undelivered posts either return to your wallet or are refunded, depending on the stage of the campaign — see the Refund & Cancellation Policy.
How do I know the post actually went live?
Every verified post has a record: a live link, a screenshot where the channel requires one, the creator’s city and the timestamp. Instagram Feed and Reel posts scheduled through Adlly are published via the official Instagram API and confirmed automatically.
How long does campaign approval take?
Every campaign is reviewed by Adlly before it reaches creators. We check your brand category, the creative and the caption. If a campaign is rejected, the held budget goes back to your wallet. Getting the eligibility rules right first is the fastest route to approval.
Which cities and platforms can I book?
Cities across India, on Instagram Feed, Reels and Stories, Facebook Posts and Stories, and WhatsApp Status. Coverage in a given city depends on active creators there. Write to admin@adlly.in if you need a city we do not yet list.
Put your campaign on real timelines.
Set up your first campaign in the Adlly advertiser portal. You will see the per-post price for every city before you commit a rupee.
Not sure if your brand is eligible? Email admin@adlly.in and we will tell you before you spend anything.