Refund & Cancellation Policy

This Refund & Cancellation Policy explains how cancellations and refunds work on the Adlly platform (“Adlly”, the “Platform”), operated by Krishnasyam Adtech Private Limited (“we”, “us”, “our”). It applies to Advertisers who pay to run campaigns on Adlly. It forms part of, and must be read together with, our Terms & Conditions and Privacy Policy.

1. Nature of the Service

Adlly is a Influencer Advertising marketplace that connects Advertisers with Influencers who post approved campaigns on their own social media timelines. Because Adlly commits platform resources, reserves creator capacity and begins work as soon as a campaign is set up, our refund terms reflect the stage at which a cancellation is requested. The “Platform Fee” (Adlly’s service fee/commission) is, except where stated, non-refundable once charged, as it represents service already rendered in setting up and facilitating the campaign.

2. Cancellation by the Advertiser – Before a Campaign Goes Live

If you cancel a campaign before any Influencer has posted, the following sliding scale applies, based on the time of your cancellation request relative to the campaign’s scheduled start and the stage of the campaign:

2.1 Cancelled 48 hours or more before scheduled start

100% refund. If you cancel at least forty-eight (48) hours before the campaign’s scheduled start time, and before notifications have been sent to Influencers, you receive a full refund of the amount paid.

2.2 Cancelled less than 48 hours before start, but before Influencer notifications

50% refund. If you cancel less than forty-eight (48) hours before the scheduled start, but before notifications have gone out to Influencers to accept or reject the campaign, you receive a refund of fifty percent (50%) of the amount paid. The remaining fifty percent (50%) is retained by Adlly to cover committed setup, scheduling and reserved capacity, and the Platform Fee within it is non-refundable.

2.3 After Influencer notifications have been sent

No refund. Once notifications have been sent to Influencers inviting them to accept or reject the campaign, the campaign is treated as committed. Cancellations at or after this point are not eligible for a cash refund. Any portion that is genuinely not delivered will instead be credited to your Adlly wallet in accordance with Section 4.

The decisive trigger is the sending of Influencer notifications. Adlly’s records of the cancellation time and the notification time are final and binding for determining which tier applies.

3. After a Campaign Has Gone Live – No Cash Refund

Once a campaign has gone live – that is, once one or more Influencers have posted the campaign – the advertising service is treated as delivered and no cash refund is payable, in whole or in part.

• Undelivered / unused portion: where part of the campaign is genuinely not delivered (for example, posts that were not made, or posts that failed Adlly’s verification), the value of that undelivered portion will be credited to your Adlly wallet, not refunded in cash.
• Posts that were made and verified are fully chargeable and are not eligible for any refund or credit.
• Dissatisfaction with reach, engagement, leads, sales or other campaign results is not a ground for refund, as Adlly does not guarantee outcomes.

4. Adlly Wallet Credit

Where this Policy provides for wallet credit instead of a cash refund:

• The credit is added to your Adlly wallet and may be used towards future campaigns on the Platform.
• Wallet credit is non-encashable – it cannot be withdrawn or converted to cash and is not transferable to another account.
• Validity: wallet credit is valid for twelve (12) months from the date it is credited, after which any unused balance may lapse, unless a longer period is required by law.
• Wallet credit is applied to the campaign amount and does not include any new taxes payable on a future campaign.

5. Cancellation or Removal by Adlly

Adlly may cancel, pause or remove a campaign in line with our Terms & Conditions – for example where the Advertiser or brand falls within a restricted category (including non-vegetarian/egg, liquor, paan masala, tobacco, illegal products, or prohibited political/election content), where content is unlawful, misleading or breaches our policies, or where fraud is suspected.

• Cancellation due to Advertiser breach or restricted content: no refund is payable, and the Platform Fee and committed amounts are retained, as set out in our Terms & Conditions.
• Cancellation by Adlly for our own operational reasons (not caused by the Advertiser): the value of any undelivered portion will be refunded to the original payment source, or, at the Advertiser’s option, credited to the Adlly wallet.

6. Influencer Non-Performance

If a Influencer accepts a campaign but fails to post, posts incorrectly, removes the post early, or fails verification, that portion is treated as undelivered. Adlly will not pay the Influencer for it, and the corresponding value will be handled under Sections 3 and 4 (wallet credit for live campaigns) or refunded where the campaign had not yet gone live. The Advertiser is not charged for posts that were never validly delivered.

7. How Refunds Are Processed

• Original source only: approved cash refunds are made only to the original payment method/source used for the payment. We do not refund to a different account, card or UPI ID.
• Timeline: once a refund is approved, we will initiate it promptly. The amount is typically credited within seven (7) to ten (10) working days, depending on your bank or payment provider’s processing time, which is outside Adlly’s control.
• Taxes and gateway charges: any non-recoverable payment-gateway charges or statutory taxes already incurred may be deducted from a refund where permitted by law.
• Refunds are calculated on the amount actually received by Adlly, net of any applicable deductions described in this Policy.

8. How to Request a Cancellation or Refund

To request a cancellation or refund, contact us through the Platform or at the details below, quoting your campaign ID and payment reference:

• Email: admin@adlly.in
• Company: Krishnasyam Adtech Private Limited
• Address: 303 Konark Apartment, 16/2 Manoramaganj, Indore (M.P.) – 452001
• Grievance Officer: Mr. Sudhir Rathi

We will acknowledge your request within a reasonable time and process eligible refunds in accordance with this Policy.

9. Changes to This Policy

We may update this Refund & Cancellation Policy from time to time. The “Last updated” date will change and, for material changes, we will give reasonable notice through the app, website, email or WhatsApp. The Policy in force at the time of your payment governs that transaction.