Adlly does the matching
Brands set the filters — city, age, gender, creator category. Adlly matches the creators. Nobody hand-picks names, so the campaign reaches real audiences instead of the usual few accounts.
Influencer marketing, run properly
Your timeline is the new adspace.
Adlly connects brands with everyday creators across India. Brands set a budget and choose their cities. Creators post the campaign on their own timeline and get paid for every verified post.
- Reviewed campaigns
- Verified posts
- Payment held in escrow
Advertising space you already own
Hoardings are rented by the square foot. Adlly rents the space people actually look at — the feed. Creators list their timeline as adspace. Brands book it city by city. Adlly handles the matching, the review, the proof and the money.
- Instagram, Facebook and WhatsApp Status
- City-wise pricing set by Adlly
- Paid per verified post
How Adlly works
Two sides, one process. Every campaign is reviewed by Adlly before any creator sees it.
For Brands
Build the campaign
Choose your platform: Instagram Feed, Reel or Story, Facebook Post or Story, or WhatsApp Status. Set a total budget, pick your cities and time slots, and upload your creative and caption.
Set your audience
Tell us who should carry the post: age range, gender and creator category. Adlly shows you the per-post price for each city before you pay.
We review, then match
Adlly reviews every campaign before it goes out. Once approved, matching creators in your chosen cities receive the offer and choose whether to accept.
Pay only for verified posts
Your budget sits in escrow against the campaign. Each post is released only after Adlly verifies it went live. Anything not delivered is not charged.
For Creators
Sign up on the app
Download the Adlly Android app and register with your mobile number and OTP. Complete your profile and KYC so you can be paid.
Get matched
When a brand books your city and you fit the audience, the offer lands in your app. You see the creative, the caption and exactly what you earn before you decide.
Accept and post
Accept the offers you want and decline the rest. On Instagram Feed and Reels you can let Adlly publish at a scheduled time, or post it yourself. Every post carries #Ad or #Sponsored.
Get paid
Once your post is verified, the amount is credited to your Adlly wallet. Withdraw to your bank account or UPI.
Built to be checked, not trusted blindly
Influencer marketing has a proof problem. Adlly is built around fixing it.
Every post is verified
A post counts only when we can see it. Adlly checks the live link and the creator’s screenshot before the payment is released.
Money held in escrow
Your campaign budget is held against the campaign and released post by post, only as each one is verified. Undelivered posts are not charged.
Brand-safe by category, not by campaign
Adlly refuses entire brand categories, not just individual ads. Alcohol, tobacco, paan masala, gutkha, non-vegetarian food and eggs are not eligible at all.
Official Instagram integration
Scheduled posts on Instagram Feed and Reels are published through Instagram’s official API, with the creator’s explicit consent every time.
City-wise targeting and pricing
Book Indore, Bhopal, Pune or Coimbatore — or all four. Adlly sets the per-post price for each city, so the rate is the same for everyone and there is nothing to negotiate.
Brand safety
We say no to whole categories, not just bad ads.
Most platforms review the advertisement. Adlly reviews the advertiser. If a brand belongs to a restricted category, it cannot run on Adlly at all — no exceptions for a “clean” campaign. A food-delivery app that lists both vegetarian and non-vegetarian items is not eligible, even for a vegetarian creative.
No political advertising
Adlly runs no political or election advertising of any kind — no parties, no candidates, no campaign messaging. The only exception is genuine non-partisan public-interest messaging from a government body.
It costs us business. It is why creators and family-facing brands can work with us without checking what else is running.
Not permitted on Adlly
- Non-vegetarian food and meat
- Eggs and egg products
- Alcohol
- Paan masala and gutkha
- Tobacco, cigarettes and vaping products
- Anything illegal under Indian law
Built for India, from Indore
Adlly is operated by Krishnasyam Adtech Private Limited from Indore, Madhya Pradesh. That matters in practice. Pricing is in rupees. Payouts go to Indian bank accounts and UPI. TDS is deducted where the law requires it and a deduction statement is issued. Disclosure labels follow ASCI guidelines. Support answers in your time zone.
- Rupee pricing.Per-post prices are set city-wise in INR. No currency conversion.
- Indian payouts.Withdraw to a bank account or UPI from the creator app.
- Tax handled.TDS deducted where applicable, with a deduction statement you can download.
- ASCI disclosure.Every campaign post carries #Ad or #Sponsored.
Common questions
How do creators get paid?
Per post, after verification. When your post is confirmed live, the amount shown on the offer is credited to your Adlly wallet. You can then withdraw it to your bank account or UPI from the app.
What does it cost to run a campaign?
You set the total budget. Adlly sets the per-post price for each city, and you can see that price before you pay — it is not negotiable and brands cannot edit it. Your budget divided by the per-post price is roughly how many posts you get. GST applies as per Indian law.
How are posts verified?
Two ways, depending on the channel. For scheduled Instagram Feed and Reel posts, Adlly publishes through the official Instagram API and confirms the live link. For everything else, the creator uploads a screenshot as proof and we check the post is genuinely live. Payment is released only after verification.
Which brand categories are not allowed?
Non-vegetarian food and meat, eggs and egg products, alcohol, paan masala, gutkha, tobacco, cigarettes and vaping products, and anything illegal under Indian law. The restriction applies to the whole brand, not just one campaign. Adlly also runs no political or election advertising, other than genuine non-partisan government public-interest messaging.
Is auto-posting safe, and is it official?
Yes. Adlly is built on Instagram’s official API and publishes only through it, to a connected Instagram professional account. Nothing is ever posted without the creator accepting that specific campaign and choosing the time. Adlly never asks for your Instagram password.
Can brands choose specific creators?
No. Brands choose the filters — cities, time slots, age, gender and creator category — and Adlly matches creators against them. Individual creators cannot be hand-picked or requested by name.
Is TDS deducted from creator earnings?
Yes, where Indian tax law requires it. TDS is applied at withdrawal and Adlly issues a TDS deduction statement you can download from the app. Keep your PAN verified in your profile — without a verified PAN, a higher statutory rate applies.
Which cities does Adlly cover?
Cities across India, from Mumbai, Delhi, Bengaluru and Kolkata to Indore, Ujjain, Nashik and Siliguri. Coverage in any given city depends on creators being active there. If your city is not listed yet, write to admin@adlly.in and we will look at adding it.
Book the feed, or rent out yours.
Brands start a campaign in the web portal. Creators sign up on the Android app. Both take a few minutes.
Questions first? Call +91 94258 58985 or email admin@adlly.in.